For the Reggie Bush Drop 3 Collection at TravisMathew, I assisted in the planning and execution of the creative campaign and photoshoot. My responsibilities included sourcing locations, researching photographers, curating props (including designing a custom newspaper prop), and developing the visual direction through inspiration decks for lifestyle scenes and product grids. I collaborated cross-functionally to align on asset needs, created the full shot list, and prepared a detailed product packing list to support production. The resulting assets were used across e-commerce, social, and retail, capturing the elevated tone of the Reggie Bush x TravisMathew partnership.