TravisMathew Men’s Footwear Campaign for the Fall/Holiday 2025 Season. I supported the creative execution from pre through post production. Sourced location options, researched photographers, and developed visual inspiration to guide the photography style across lifestyle and product-focused scenes. Created a detailed product packing list for the production team and worked closely with cross-functional partners to align on asset needs across all channels. Designed the shot list to ensure a smooth shoot day, assisted in on-set art direction, and provided editing notes on selects to ensure final assets met brand standards and campaign objectives.