For the Akshay Bhatia Ambassador Photoshoot at TravisMathew, I played a key role in pre-production and on-set art direction to bring this athlete-driven campaign to life. I sourced locations, researched photographers, and developed the creative direction through inspiration decks that guided the look and feel of both lifestyle and product imagery. I collaborated with internal teams to align on asset needs, designed the shot list, and created a comprehensive product packing list to support an efficient shoot day. On set, I assisted in art direction and post-shoot, I reviewed selects and provided detailed editing notes to ensure the final visuals reflected both Akshay’s personality and the brand’s elevated aesthetic.