For the TravisMathew Men’s Footwear Campaign, I supported the creative execution from pre-production through post. I sourced location options, researched photographers, and developed visual inspiration to guide the photography style across lifestyle and product-focused scenes. I created a detailed product packing list for the production team and worked closely with cross-functional partners to align on asset needs across all channels. I designed the shot list to ensure a smooth shoot day, assisted in on-set art direction, and provided editing notes on selects to ensure final assets met brand standards and campaign objectives.