For the photoshoot of the Steel Lafferty Collection by TravisMathew, I helped in the creative process by working with production to source location, outfit pairing and create the product packing list. I reviewed asset requests, and built a detailed shot list to guide execution. I curated inspiration for each scene to shape the overall aesthetic, and after the shoot, I selected final images and provided retouching notes to ensure the assets reflected the collection’s vision and brand standards.