Supported end-to-end creative execution for the SS26 TravisMathew Social Club campaign, from pre-production through post. Sourced locations, researched photographers, and developed visual inspiration to define a cohesive direction across lifestyle and product imagery. Partnered cross-functionally to align on multi-channel asset needs, built detailed shot lists, and managed product logistics to ensure a seamless shoot. Assisted with on-set art direction and guided post-production through selects and retouching notes to deliver elevated, brand-aligned final assets.