Brought the SS26 Our Favorite Time of Year campaign to life for TravisMathew, featuring Akshay Bhatia. Played a key role across pre-production and on-set art direction, shaping the visual direction from concept through execution. Sourced locations, researched photographers, and developed inspiration decks to define the tone across both lifestyle and product imagery. Partnered cross-functionally to align on asset needs, built detailed shot lists, and managed product logistics to ensure a seamless shoot. Led post-production selects and provided retouching direction to deliver final assets that reflect both the athlete’s personality and the brand’s elevated, modern aesthetic.