Supported end-to-end creative execution for the SS26 Reggie Bush Collection, from pre-production through post-production. Helped develop the visual direction for the campaign through inspiration decks, location research, and photographer sourcing to create a premium, elevated aesthetic that reflected both the TravisMathew brand and Reggie Bush's personal style. Partnered cross-functionally to align on campaign asset needs, built detailed shot lists, and coordinated product logistics to ensure an efficient shoot. Assisted with on-set art direction, collaborating closely with the photographer, stylist, and production team to bring the creative vision to life. Managed post-production by making image selects and providing retouching feedback to deliver polished, brand-aligned final assets across digital and marketing channels.