Led the creative vision and end-to-end execution of the Fall Golf Story campaign as the lead Art Director, owning every stage from pre-production through final delivery. Developed the creative concept and visual direction, sourced locations and talent, partnered with photographers and stylists, and built comprehensive inspiration decks, shot lists, and production plans to ensure a cohesive campaign. Directed all on-set creative decisions, guiding photography, styling, composition, talent, and pacing to bring the vision to life while maintaining alignment with brand objectives. Oversaw product logistics, collaborated cross-functionally to meet multi-channel marketing needs, and managed post-production through image selects, retouching direction, and final approvals to deliver elevated, premium assets across digital, e-commerce, social, and marketing channels.